Marketing

  • Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention
  • Plans and implements marketing and public relations programs to increase membership growth and retention
  • Designs and implements plans to market events and products
  • Works in coordination with the Membership Coordinator on membership growth and retention plans
  • Works in coordination with the Events and Education Coordinators on marketing events
  • Maintain the region’s social media presence—Facebook, Twitter, etc., to keep your members informed and to attract new members
  • Works in coordination with the Communications Coordinator on website and database design, implementation, and maintenance
  • Maintains database of media contracts
  • Writes and distributes press releases and produces media kits
  • Invites media to regional events and serves as onsite media contact
  • Initiates media opportunities including on-air interviews and feature stories
  • Maintains database of advertising contacts
  • Designs, negotiate and buys advertising in local media
  • Sell advertisements in regional publications
  • Collaborates with other members of the team to encourage and support membership growth and retention
  • Maintains contact with appropriate staff members as SAI headquarters
  • Maintains comprehensive records and forwards materials to successor
  • Trains her successor
  • Appoints staff to assist in the implementation of her responsibilities
  • Provides advice and training to chapter Marketing/PR Chairs and serves as a resource to chapte3rs with marketing questions

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